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Oct 27, 2023

Presentation: Elevate Your Marketing Team with a Data-Driven Approach

In her webinar, Maeve Kneafsey, reviewed the place of the marketing team within a business and offered practical advice on how to arm yourself with the strategies and core tactics needed to reveal your full marketing value through data-driven KPI measurement.

Maeve looked at:

  • How marketing can take the lead in mapping the customer journey
  • How to talk to the CEO or board
  • Steps for delivering closer cross-departmental collaboration
  • Metrics to focus on to illustrate marketing ROI
  • Building the optimum marketing team with the right mix of skills

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Maeve Kneafsey
Maeve Kneafsey

Maeve Kneafsey is an international practitioner and speaker in marketing, digital transformation, eCommerce, and analytics. Starting with founding Ireland's first content strategy/digital marketing agency, she has over 20 years’ experience launching and building international digital-led businesses, from early concept to funding to growth.  

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